Brent Lance Jr

In my human-environmental design class, I was tasked with choosing and/or creating a business for which I would fully create a brand identity. I decided to create my own business that I felt would have the potential to drive real change, from this "Two one" was born – a technology and human relations company that set out to better the lives of both first responders, and those affected by tragedy. I aimed to capture both sides of this company within the design starting with the logo where I again pushed myself through many failed attempts before reaching my "ah-ha" moment. After visualizing the company's two distinct sides into a logo, the remaining components of the brand identity seamlessly fell together.